222 Why Customers Buy-Features and Benefits-Quiz

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You cannot pass this quiz without either attending this Live Webinar, or watching the replay.

Please register for this class now (if it is not yet scheduled, it will be soon). You may also check the replay page to see if it is available.

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The purpose of this course is to provide the learner the basics of Value Based Selling.  This course focuses on the features and benefits of the service department along with it’s products and services.

The student will learn the following impact items

  • The Value Proposition
  • The difference between features and benefits
  • Why providing the benefits is important to the sale
  • The Benefits to the Customer for any purchase

This class is designed for the following associates… Service Advisor, Service Manager, General Manager, Cashier, Valet, Technician, Parts Manager, Parts Associate

The goal of this course is for the student to have a working knowledge of the customer reason for coming to the dealership.

Course Content

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